FAQ: Why Do We Not Focus on 6-point Averages?

Differences between 6-point averages are more difficult to interpret, reducing their meaningfulness. For example, if one survey item has an average rating of 4.70 and another has a 4.80, then the only conclusion to be drawn is that respondents rated the second item higher on average. That conclusion gives no indication about the number of respondents who rated those items a specific way (e.g., favorably), which also makes it more difficult to easily discuss results in goal-oriented, actionable ways.