FAQ: Is There Ever a Situation In Which It Might Be Useful to Focus on the 6-point Average?

Yes – focusing on the 6-point average could be helpful if multiple groups have identical favorability ratings. For example, if two teams each have an 80% favorability, looking at the 6-point average could show if there is a difference in that rating. These cases are more likely to happen when analyzing results for small organizations (e.g. 50 or fewer employees) or small teams/departments (e.g. 10 or fewer employees).