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  3. Launching Your Engagement Survey

FAQs: Engagement Survey

What is favorability?

Favorability is the combination of responses that are either ‘ Agree’ or ‘Strongly Agree’ on our 6-point agreement rating scale. For example, if a survey item has a favorability rating of 80% across an entire organization, then 80% of all respondents rated that item with either a 5 (Agree) or a 6 (Strongly Agree). 

Why should we pre-populate demographics versus having the employees answer those questions themselves?

Yes! Pre-populating demographics improves data accuracy. Employees may not know how to answer all demographic questions or they may purposefully misrepresent themselves out of fear of being identified.

Don’t employees become concerned about confidentiality when they each receive a unique link?

If you communicate up front how results are being captured, it tends to alleviate any concern. Details to share with your employees about our privacy policy can be found here.

Which demographics should we include?

Include all demographics you may want to view results by. It is better to have more than you need rather than add more after your are in reporting. Keep in mind we must have at least five completed surveys for each demographic group to show results. Certain demographics will not provide sufficient responses (i.e. Job Title).

What if a department has split or merged since last year? Will we receive year over year data?

We can only do one-to-one relationship mapping. Meaning if last year a department was called Finance & Accounting and this year they are split out as two departments, we can map 2016 Finance OR 2016 Accounting to 2015 Finance & Accounting, but not both.

Do you limit the number of questions on a survey?

That depends on your contract. In cases where you are not limited, we do not recommend exceeding 50 questions on the survey. If it becomes too long, employees lose interest and response rates tend to drop off.

If we surveyed last year, can we ask different questions this year?

You may, but we encourage you to keep most of the same items for year-over-year trending analysis.

What if every employee doesn’t have their own email or access to a computer?

We can administer the survey via kiosk, paper, or phone. Talk to your Client Advisor or Project Coordinator for details.

What is the appropriate time frame for a survey to be open?

We recommend two weeks with the option to extend the survey 3-5 business days if your response rate is not where you would like it to be at the end of the two weeks. We will never close your survey without checking with you first.