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COVID-19 Pulse Surveys Communication Guide

Communication Tips for launching your Remote Work Readiness or Emergency/Crisis Management Pulse Surveys

Internal Positioning Language to Gain Buy-In from Leaders:

It’s a critical time to check in our employees. Collecting feedback from our employees will:

  1. Demonstrate that we care about our employees. Launching this Pulse signals that we care about how our employees are doing, even in turbulent times.
  2. Give us real-time insight to take action on. We may not be able to solve everything for everyone, and we shouldn’t strive for that. We can look for low-hanging fruit or bigger opportunities that we can address. Providing managers with feedback from their team empowers them to engage and coach their employees based on their current perceptions.
  3. Provide us with intelligence on how to move the business forward. If our employees are feeling anxious, we should work to build trust with clear goals and priorities. If our employees are feeling “disrupted, but OK,” we can recognize great work and inspire more of it. Understanding what the landscape of our workforce looks like helps us know how we can navigate forward.

“About This Survey” or Email Invitation Language: 

Remote Work Readiness Template:

With the ongoing COVID-19 emergency crisis, we want to ensure our employees feel safe, comfortable, and supported. We’re planning to launch a Remote Work Readiness survey to gather feedback on how supported our employees feel working remotely. This survey should only take 5-10 minutes of your time.

Emergency/Crisis Management Pulse Template:

With the ongoing COVID-19 emergency crisis, we want to ensure our employees feel safe, comfortable, and supported. We’re planning to launch an Emergency/Crisis Management survey to gather feedback on how supported and communicated our employees feel working remotely. We want to ensure we are meeting the needs of our employees during this time of uncertainty. This survey should only take 5-10 minutes of your time.

 

“About This Survey” Language if Pulse Survey is Repeated After First Launch:

Many of you shared feedback in our recent pulse survey about COVID-19. As the pandemic evolves, we understand that your personal experiences and feelings might, too. We’re launching another [Survey Name] to gather your feedback again. Whether you participated in the previous survey or not, please take 5-10 minutes to share your feedback.



Describing Why the Survey is Attributed (if applicable):

The purpose of this survey is to understand the unique needs and situations of our employees, as well as the organization as a whole. In order to follow up with individuals, if warranted, your survey responses will be attributed. While we may not be able to solve every pain point, we'll look for opportunities that we can address across the organization. Your feedback will also allow managers and others inside our organization to help employees navigate through their unique situations.

Language to Share With Managers About Approaching Team Feedback 

You’re managing a team during a challenging time. We’re giving you access to your team’s responses from the latest pulse survey to help you have a clearer understanding of how your team members are feeling and operating. We don’t expect you to fix everyone's situation-- that’s not possible. However, you can use their feedback to prioritize their needs, adjust your communication strategy, or determine how to offer extra support. Even though it’s a challenging time, we want our employees to feel informed, supported, and clear on our goals and priorities, and we want to ensure you’re well-positioned to help.